Chen Hsing-hui in the wide-Shantou Highway next to the operating Gordon Brothers industrial city in a van at the junction and a hundred Shoe Co., Ltd. Huan. The two factories 4 production lines, so all orders from Europe, the number of annual exports 100,000 pairs of shoes. 2006 “logo leather Cup” National Synthetic Leather shoes Fashion Design Grand Prix, the Gordon Brothers Shoe Co., Ltd. to obtain business awards.

Chen Hsing-hui pass a new business card, the title is “Shoe Co., Ltd. Huan, general manager of a hundred.” Gordon Brothers Industrial City has been suspended in September last year, a hundred shoe Huan only a start line. Now all of the orders are placed on a line to do this, mainly from Italy, Russia, and existing customers.

Chen Hsing-hui from the beginning of last year to think things have turned, looked at the performance of the decline, he was determined to close in September last year, Gordon Brothers Industrial City 2 production line. As the situation continued to deteriorate this year in August, Huan cent of a production line, has been closed.

“If it were not closed down last year, in time, I have at least one more loss 2,000,000.” Zhuangshiduanwan although as the tragic, but Chen Hsing-hui has no regrets. At the closure of Gordon Brothers, he has been a loss of more than 300 million, fixed monthly expenses to 10 million by the end of September basically the same as the results of accounting.

So far this year, bad news comes one after another, Chen Hsing-hui on pins and needles. He gave his own: In addition to travel, illness, 8:00 every morning to appear on time in the office to see if statements, tracking production and operation, even with friends to drink tea, but also in the office. He said that now is time, the people related to him for many years, appeared to be in the office every day, that is, we need to give confidence to let you know, it is necessary to get through this together clearance.

Chen Hsing-hui has made a special trip to Germany to attend a friend Shoes, the results are unsatisfactory. A few years ago, Chen Hsing-hui adopted to open up international markets, has accumulated a good customer resources, and cooperation has been very enjoyable, he said that if there is support for existing customers, enjoy a hundred have already closed. Now the economic situation is not good, production costs increased as a result of the implementation of labor law, the exchange rate adjustment and other factors, this year’s production costs 10 percent more than last year, only on the human cost of this increase of 7%. Based on previous good foundation for cooperation, Chen Hsing-hui will be Informed of the actual situation of overseas customers directly to their financial statements, said that customers understand, agree to continue to increase co-operation.

But what will happen next year, Chen Hsing-hui and was not sure. He has also been drawn to a career change, but this environment, it is necessary to adjust the direction of the slate, is extremely difficult. “I can only do my best so that workers can eat, the better the final piece of cultivated land.”