Liang Yaowen
: Guangdong Provincial Foreign Trade and Economic Cooperation Department
Liangyao Wen: Ladies and gentlemen, good afternoon! This year marks the 30th anniversary of reform and opening-up, the first spring breeze of reform and opening up of Guangdong Province, in particular, has an important and memorable sum. After nearly 30 years of rapid development of Guangdong Province's exports have been for many years to occupy one-third of China's total import and export share, particularly in our province's processing trade industry, but also went through endless scenery, the leading gold 30 years.
the past 30 years, in Dongguan in the Pearl River Delta region represented, from scratch, one of the achievements of the processing trade industry cluster base, among the electronic information industry in Dongguan and footwear industry cluster for the most influential Force. As a result, the footwear industry to explore the development of the industry, the transformation and upgrading of the practice and strategy for the whole of Guangdong Province in the processing trade enterprises to deal with the current development pressure, has very important significance of the model and inspiration. The shoe industry in Guangdong to explore the development of a way out, it can not be separated from the entire processing trade enterprises development, difficulties and opportunities of an in-depth analysis. Processing trade in Guangdong province, the province currently has 48,000 processing trade enterprises, of which 35,000 Hong Kong enterprises. Last year, the province's processing trade enterprises, with exports amounting to 403,400,000,000 U.S. dollars, accounting for 63.6 percent of the province's exports, accounting for the country's processing trade exports 40.9 percent, to solve the employment population of 16,000,000. Guangdong export-oriented processing trade has been. In the first half of this year, general trade import and export in Guangdong Province accounted for 29% of the total trade, processing trade accounted for 71%, of which foreign-invested enterprises accounted for 64%.
However, after years of rapid development in the great economic success, the brothers and other coastal provinces like Guangdong's processing trade industry began to encounter significant development bottleneck, especially in recent years, to start facing the domestic industry to adjust pressure , As well as land, labor, raw materials, such as an increase in the cost of pressure, and the appreciation of RMB, international trade barriers, the international financial crisis processing trade and international market growth, such as weak internal problems outside the storm, survival and development pressure is very great. Based on this background, many national leaders to visit Guangdong intensive research, in the provincial party committee and the provincial government under the leadership of the deployment, in order to in-depth research and analysis of the current economic situation and explore suitable for foreign trade enterprises in Guangdong to upgrade the development of Response on the road, we are close to the strengthening of the international market and the brother of the province inspection, investigation and study and sum up. For example, this year's August 18-21, we sent a dozen from the provincial economic and trade systems division level and above officials, Zhejiang Province, to carry out for general particularly trade research. A short span of four days, the study group visited Hangzhou, Zhejiang, Ningbo, Wenzhou, Jiaqing, Jinhua, Taizhou and other cities. The research was led by the province have attached great importance to our grasp of Guangdong's foreign trade and economic cooperation in the future direction of structural adjustment, as well as Guangdong's huge number of export enterprises for the future development of policies issued, it is of great significance. In the survey carried out prior to the convening of the provincial government for the province's foreign trade and economic cooperation forum, as well as the work of the provincial economic and trade system, the highest-level meeting of the internal analysis to determine the relevance of the tone, achieving security processing trade and promoting trade in general consensus .
In fact, here are well aware of experts and entrepreneurs in general trade exports will certainly encounter difficulties than processing trade, exports of general trade brand in the international market, lack of name recognition, sales channels and market stability. The processing trade has been a considerable majority of the parent company in the international market and built a more regular distribution channels and the stability of the market, which is why in the past, even if there is more technology companies are still willing to export OEM choice.
However, the current international trading environment has changed a lot, the international market remains in the doldrums affecting the current trade situation of the most fundamental reason. At the same external environment, as opposed to general trade, processing trade higher degree of dependence on foreign, external influence more. Therefore, enterprises, away from the form of processing trade exports, into a general trade in the form of export-oriented, is likely in the next few years to deal with competition in the international market and achieve new development, restructuring, upgrading an important One of the way.
specific to the footwear industry in Guangdong, since the beginning of the second half of 2007, experienced a production environment as a result of foreign trade and environmental changes caused by a variety of challenges. Inadequate internal forces, the ability difference, the shoe factories began to gradually disappear from the industry, this is what we call trade cards. Such a reshuffle, a high-speed development of the industry for more than 20 years, the entire industry is in transition, the inevitable result of the upgrade, in line with the industry's inexorable law of economic development. The key is who can take the initiative to seize opportunities in transition, with the help of good government policy to actively respond to the new situation of market competition, who will be able to successfully tide over the present difficulties, become a crisis for the turn for the better, to change the plight of the time. It is based on an accurate understanding of the current situation and analysis, the provincial government increased the foreign trade enterprises of support for the policy, in particular, increased financial support, and decided to increase this year to support the development of foreign trade and economic cooperation of 230,000,000 yuan of special funds. In this way, Guangdong for the year to support the development of foreign trade and economic cooperation funds will reach more than 700,000,000 yuan. In Guangdong Province, to the additional allocation of funds to support foreign trade, which is 160,000,000 of the seven categories of footwear, and other traditional labor-intensive goods, the general trade export tax rebate given to the funding. At the same time, as a policy to increase support for an important part of the Office of Foreign Trade and Economic Cooperation, and other functional departments will adopt a series of policy measures to ensure the upgrading of processing trade, at the same time helping some of the processing trade enterprises gradually increase the proportion of general trade, so that It will become a corporate restructuring, upgrading an important and practical direction of the channel.
In addition, we will also actively export incentives to domestic sales. August 22, the Guangdong Provincial Foreign Trade and Economic Cooperation Department issued a promoting foreign investment, processing trade enterprises to expand domestic sales guidance for the work of the increase of processing trade enterprises to support domestic efforts, and domestic sales tax, as well as the creation of a large domestic market Brand of foreign investment, processing trade enterprises in financial incentives to encourage more exporters Zhuangong the domestic market. All these supportive policies, for the same important feature of the processing trade for the footwear industry in Guangdong is undoubtedly good news is also very important. In that case, is renowned for its cluster of competitive advantage for the footwear industry in Guangdong, it should be how to deal with changes in the current market environment, through the transformation of enterprises, upgrade to maintain and enhance competitiveness through the stages of the difficulties? We believe that, in addition to government departments to actively create a favorable environment for development, their own confidence even more important.
analysis of China's footwear exports in the first half of the development of the situation, the overall volume has fallen or characteristics. 1-6 this year, month, China's footwear exports 4,289,500,000 pairs, last year, fell 2.45 percent year-on-year; However, the exports amounted to 13,458,000,000 U.S. dollars, year-on-year growth of 12.51%; unit price increased by 15.34 percent to 3.14 U.S. dollars. Of which exports to the United States 1,051,000,000 pairs of the same period last year were dropped 5.40 percent, and amounted to 4,354,000,000 U.S. dollars, an increase of 6.76 percent; exports to the EU is to maintain the momentum of the amount of price Qisheng, exports amounted to 790,000,000 pairs and 2,579,000,000 U.S. dollars, year-on-year Rose 7.43 percent and 12.49 percent.
the same period, Guangdong's footwear exports to 1,778,000,000 pair of yuan, down 11.16 percent, accounting for the country's total footwear exports of 41.46 percent; while exports amounted to 5,240,000,000 U.S. dollars, up 11.99 percent, accounting for the total footwear exports The amount of 38.93 percent over the same period unit price is an increase of 26.05 percent. This has fully demonstrated the correctness of the above development, restructuring the way to achieve exports, changes in business operations, product-level upgrade, business inevitably become the footwear industry to achieve rapid development of a new round of the core of the strategy.
Of course, such a development strategy is not a panacea. In order to the increasingly fierce market competition in an invincible position, in addition to government assistance, we need entrepreneurs employ more housekeeping skills, the advantages of integrating respective resources, the initiative to meet the challenges . In this regard, the footwear industry in Guangdong had accumulated over the years a solid foundation for the industry chain and technology, financial strength, will be ready to meet this challenge and ability.
First of all, all types of shoe factories in Guangdong have different strengths, have the ability to deal with the challenges and operation of space. Shoe factory in Guangdong Province by the Taiwan-funded, Hong Kong and the mainland capital of three parts, and different advantages in various fields is different, different strengths, the ability to survive is not the same. Taiwan-invested shoe factory mastered most of the customers and the shoe factory orders and production management skills; Hong Kong shoe factory in Hong Kong by virtue of geographical, the World Wide familiarity and medium-scale factories to win; inside the shoe factory is owned by the local government relations, human resources, funds Flexible, small and medium-sized mode of operation, and other favorable conditions in the industry Daredevil war.
Second, relying on a huge potential domestic market support, the footwear industry in the development of the extension of power has become more shoes of Guangdong to achieve a major breakthrough market basis. The price of domestic sales and orders compared with the export quality is much easier and also reduce the risk in the funds management operation, it is also an advantage. At present, most of the shoe factory in Guangdong Province started to develop the domestic market, part of the shoe factory to support domestic sales is directed at a piece of fat to expect from the domestic market was to change the fate of the industry out of the cards. East footwear industry in all aspects of the region and gradually optimize the layout. Taiwan-funded, Hong Kong, such as domestic-funded enterprises, with many domestic investment in the region to provide preferential conditions for the shoe factory in the Mainland to expand the industrial park, created in Dongguan, Guangzhou R & D for the trade window to all over the country New shoes for the park to create a national industrial base extension of the network structure, and the extension of the creation of a new living space.
the above analysis, in the current market environment and international trade situation, Guangdong's footwear industry must be prepared to deal with the following four steps:
an objective assessment of the current international situation and the domestic market, integration of all available resources to establish Strong confidence in the firm position and do everything possible to increase technological innovation, and strive to upgrade the product.
Second, make full use of the provinces and cities in foreign trade and economic cooperation and increase investment in the Office of the processing trade to support efforts to seize the Government has introduced financial support and preferential policy measures to support the opportunity to speed up the operation of the business model, gradually increasing the proportion of general trade business, to achieve The upgrading of enterprises in transition.
three, active use of government, industry associations and technical innovation platform, with industrial clusters to upgrade the platform edge, enterprise technology, human resources and the introduction of products that focus on promotion and orders for a wide range of transactions.
four countries to seize the national consumption to stimulate domestic demand and opportunities for policy, accumulated over the years by virtue of the technical and financial strength to do everything possible to expand the domestic market, diversified sales channels.