11 18 Beijing Media Center, CCTV ads will tender Zaixian situation, 13 hours easily recorded 92.5627 billion. The special step-by-step, 361 ° 1.5 billion out, and Jinjiang brand of men's all-round troops in sharp contrast to that of the local industry to a series of accidents.
after the Olympic sports brand, LOOK Genghen?
11 18 at night, CCTV in 2009 of the 15th gold resources advertising the tender part of the results. Ad tender a total of 92.5627 billion bid for the tender part of 8,201,200,000 yuan, an increase of about 15.4 percent year-on-year. Reporters obtained an internal data shows that enterprises in Jinjiang, special steps to successful 156,000,000 yuan, China Central Television broadcast sports events in 2009-2010 partners. According to industry sources, in addition to the tender bid, Anta, Jordan, and other companies were to sign a contract subscription . Jordan to one million more than 5000 prices once again won the basketball tournament partners . In addition reports show, 361 ° to 158,000,000 yuan beat Li Ning, Anta, the successful bidder, 2009 CCTV sports channel apparel suppliers. However, more information contact the reporter on the corporate level and above, has not been confirmed positive.
we are not mentally prepared, I am afraid that CCTV also did not expect, companies to participate in this year's enthusiasm is so high. who watched the scene in the entire process of advertising executives told reporters this way to express their accident. Despite the current economic situation a bit cold , but the special step of the hand, last year at the tender Zachu of 110,000,000 yuan per cent more also close to 50,000,000 yuan; Jordan more than 5000 million won again, basketball tournament partners This price than in previous years have also increased by 15%.
for sports brands, punching the market , the advertising executives think that CCTV may be related to fine tune our strategy. This year, CCTV will be more resources into the sport at the tender, such as basketball tournament partners and other projects. In addition, the severe situation is obviously inspired sports brand more fighting spirit. Jordan (China) Co., Ltd. Ding Shijie, deputy general manager of media interviews that the sporting goods industry in 2009 was a watershed, it is important opportunities in 2009. He also disclosed that in 2009 more than half the company's focus on the part of the country, is expected to Jordan in 2008 than 2009 sales growth of 50%.
CCTV in this bidding would be the economic barometer , was to sniff out ahead of a sports brand market, the smoke of gunpowder. Special steps this year has just been listed, at the tender eye-catching performance will be a matter of course, next year it will inevitably speed up the expansion in the market. One such example of the industry in the province told reporters that the tender will be able to see that brand differentiation Would be more serious resources to large enterprises will be further concentrated. Brbrbr Jinjiang men's brand of all on hold ?
Last year, men's Ba Jin to the price of 89,440,000 yuan, won, the 2008 Olympic Games tournament play live in the advertising package , 7 wolf also more than 20,000,000 yuan to obtain the price of advertising slots. Yesterday, reporters asked whether the house-to-house call is that, despite the 18-day tender at the meeting, Wolf 7, Lee Lang, and other business representatives on site in the match , but did not Jinjiang, a brand of men's real hand.
The reason for last year, Ba Jin's bid against Olympic projects, and the wolf 7 tender in July, the news network in August after the ad also caught the Olympic Games with edge ball. Ad industry to the reporter, Jinjiang in previous years, men will participate in the tender, often for the World Cup, Olympic events and other major resources, in 2009 and did not do the focus of events will naturally tender in the men's brand in the eyes of the attraction.
In contrast, we see the economy in the channel's ads. First of all, the economy channel with our products business compared with men's match. Second, the economic situation is concerned about more than the previous high. Li Lang (China ) Co., Ltd. Vice President Cheng Hu said at the beginning. Ba Jin, vice president of men's Corp. also told reporters not even enter, did not participate in the tender on behalf of the company will not restrict branding strategy, the company's advertising campaign next year will be put in conventional.
In fact, the tender will only get CCTV is one way of advertising resources. Qi, chairman of the Group of unlicensed assistant Lin Ye said. License to paint as an example, last year did not participate in the tender, but the company is still in the CCTV in 2008 amounted to a cost of tens of millions of dollars of the giant.