there is no suspense, Italy in the first men's brand, the world's second largest casual footwear GEOX brand and ultimately the nation's largest retailer of hundred-li signed agency agreements. The next five years, Belle will be the exclusive agent of the GEOX brand in domestic sales. But the agreement does not involve
brand management rights and the right products. Aokang Group President Wang Zhentao Reporters Prior to this newspaper revealed that, despite the GEOX and the Belle signing, but the product of the foundry is still done by the Aokang.
this year, GEOX is a contract, before its domestic footwear industry, another giant Aokang Group for a period of 5 years of the signing of an exclusive agency agreement expired this year, the two sides decided not to renew, for the time, there have been rumors, GEOX And went Belle, in view of the GEOX and Belle has been in Hong Kong prior to the success of co-operation in China, Belle and a more competitive retail network, hoping to open quickly and seize the Chinese market may think that Belle GEOX is now the most Good choice.
Belle GEOX and sales agency agreement is a five-year cooperation agreement, according to the agreement, GEOX in the future of the domestic terminal is expected to grow rapidly, it was learned that with the GEOX Aokang to build cooperation after the end of the number of stores 88, in Belle turned to after, GEOX is expected to end by the end of this year, the number of stores to nearly 170 by 2010, the two sides plan to increase to 230. The two sides also plan to cooperate in three steps: the first step, the two sides to build shop chain stores, mainly in Beijing, Shanghai and other 27 cities; the second step and Belle together market development, promotion of the GEOX brand; as the third step In-depth cooperation between the two sides, GEOX's clothing, shoes products will also be included in the sale of Belle system. Wang Zhentao
in the interpretation and Aokang GEOX breaking up the reason he said Aokang need to be more mature brands, and the GEOX also have their own ideas. As a result, earlier this year, Aokang covert acquisition of another Italian men's shoes brand Li Weide million. Belle and
hand with the GEOX is hoping to expand its own brand of reserves for the retail market, deep to the men's market expansion, mainly because of GEOX products in high-end men's casual shoes, women's giant This is a hundred Li expansion of men's shoes can contribute a great deal to support the business. Prior to that, Belle through the acquisition of Jiangsu Senda Group has been successful business men involved in low-end men's shoes in the market.
Belle International chief operating officer at the Fang-ming said that the Belle GEOX has become the sole agent in China, will be the first to introduce the other side of the high-end casual shoes, Belle will be setting up its distribution network. Due to different market positioning, GEOX will not Belle's other brands caused by the pressure of competition.
industry analysts believe that Belle as a listed enterprises, in cooperation with the GEOX is a major upgrade to its performance, its investors to enhance the recognition.
Belle GEOX and cooperation between the two sides together to open up the market to a favorable point, Belle's retail network in line with the GEOX brand positioning, as Belle in the home shopping channel to the main retail network as a whole grade higher for the high – GEOX end of the market, the two sides can form powerful alliances, the high-end brands with high-end of the terminal, which is before the Aokang cooperation with the GEOX is different. As China's largest shoe company, Aokang's network of retail stores based mainly on brand, Aokang had hoped that the international use of high-end brands to expand their own domestic high-end shopping channels. But
Belle cooperation with the GEOX is also facing challenges integrating the assets, which is reflected in the share price Belle, Belle fear of the acquisition of the assets and business partner integration, Citigroup, UBS, and other institutional investors on the performance of Belle more Belittle.
at the same time, in the face of half-hearted GEOX, the two sides to cooperate in the future the interests of the game will be inevitable. At present, GEOX The main purpose of the domestic market in addition to seize, there are likely to do their best to maintain their independence, which China hopes to expand its brand influence and build a mature and competitive retail system at the same time, maintain on their own Brand, the control of the market, which is GEOX with Chinese partners do not sign and about the brand and sales management rights, the right to the production of complete separation of the important reasons.