Jiong, What? It is a Chinese, the pronunciation Jiong; this is bright meaning that they are now being given more significance, and for the development of a unique culture of the network.
research was how to spell it; it was known as the 21 most cattle word ; put it, there was a Jiong it ; many people use it to set up a blog, a day Jiong , or call Jiong Pig ; someone to do business with it … … why this 90% of Chinese people do not know how to read the words uncommon to have so much charm ?
Jiong, Kangxi Dictionary in China may have shown that this was done by people vent their emotions appropriate. Most importantly, some businesses have a keen sense of smell to identify a unique business value. Li Ning is one of them. Li Ning
true, Jiong
Li Ning in a fire at the Olympic Games, lit the Olympic flame is not just, and the Li Ning brand of consumer concerns, Jiong, another shoe just in time to launch, is Health comes when a fire burned up counting.
on the network, everyone talks about change virus.
However, in some cases, you might be unaware that they served as a virus. If you have great friends around to talk over the Jiong Li Ning shoes, then you have this virus is a member of the marketing of the.
do not know the specific starting point where, since early July listing, Internet users hot that Li Ning launched this Jiong shoes, then joined the traditional media reported that concern Jiong Li Ning shoes like the snowball as more and more. A short span of two months, more than 80,000 pairs of shoes Jiong orders have been selling stock.
This is a classic viral marketing.
designers
five years ago, Zhou Xiaofan every Friday will go to Beijing, one of the Xizhimen traffic hub station, get a few hours, those observed in the wholesale clothing to the zoo's Fan Xidan children are The dress up, carve and polish their preferences.
different from many of the same age of juvenile anxiety, graduated so far, Li Ning Zhou Xiaofan only the company's only a job, and still Xiaoyouchengjiu, as he led the design of the section that Li Ning, Jiong shoes are extremely strong.
'Jiong' shoes was born, is completely unexpected, said Zhou Xiaofan. years, Li Ning Zhou Xiaofan
2007 where the design department of life campaign group received a mandate to design a cartoon to mix with the theme of the lifestyle sneakers. They initially intended to use Li Ning spokesman for one of O'Neal's image, but in order to avoid Li Ning's basketball department and between poor internal competition, Zhou Xiaofan to give up the idea of this.
a bit of Zhou Xiaofan am unable to do anything, Jiong , Jiong, he is in frequent conversations with my use of the word abuse. Usually all right to write about love of painting on paper, he picked a painting in the near End of the World Jiong , that Jiong, Zhou Xiaofan's Dirty Love has also been added to the turn up one's arm, make eyes look like frustration, Posi at the moment of their own. He paused, as if Wu, We simply used the word. He sat next to jump on the team and Pu Yi Wang Hong said.
that time, Jiong, has just come from Taiwan-deformation, Yu had a bright refers to the ancient Chinese word, because it exactly like a Ku Sang-shaped face, many Internet users to express their grief, frustration and embarrassment of the popular mood vocabulary.
Jiong The sudden epidemic, Zhou Xiaofan have their own views, Jiong, just like the majority of Internet users now live a state of the photo. Poverty is no longer living, but can not sit back and relax, but the cause of the basic stability of the pressure is always there, but from time to time are quite motivated a sense of loss. Such sentiments come from time to time, as the character of Mei falls, shocking Lian Daner luck, Jiong state.
With this initial idea, and Zhou Xiaofan Wang Hong, Pu Yi intend to further distillation of ideas about this. Jiong Sometimes life can bring our generation like a recollection of the past, in particular, aroused the nostalgia of childhood, such as those accompanied by his childhood memories of cartoon faces, such as black sergeant, Fanti, such as her gourd And so on, it is so, the cartoon image of it after the three young designers, Jiong , posted on the Jiong Li Ning shoes on the upper.
this nostalgia may be complex and real life, Jiong The combination of state really touched their peers, a word later Jiong big shoes sold. Now they often
Jiong very popular forum up bubble of Internet users shoes Jiong comments say, is the overwhelming trend, and sales also came, Jiong shoes in the market early in July this year, Orders have been issued more than 80,000 pairs, retail stores often sell stock, Jiong, look at the big shoes to sell the news a great sense of accomplishment, said Zhou Xiaofan Le Hehe.
viral marketing colleagues million
Zhou Xiaofan Li Ning shoes are not engaged in the design, however, he is a heavyweight of the sneaker, his private collection of 1,000 pairs of sports shoes of various styles, love shoes, shoe collection, Genxie even have been a bit of work relations. 80, after the young man now on the company's brand Li Ning in the sector, before entering the Li Ning Company, Sina million in Nike sports channel when the head of the community. The most brilliant when he succeeded in Nike's community from the volume of registered users increased to more than 800 of 360,000. In the meantime told Li Ning Company has made two of the nation's largest sneaker annual meeting, in the sneaker community networks to promote excellence Li Ning products shoes.
entered in April last year, Li Ning Company, and his colleagues have been working hard to accumulate experience in network marketing for the Li Ning brand marketing and word-of-mouth network of day-to-day media marketing.
based on the past, network marketing success of the case, for thousands of network marketing experience is that if the epidemic has plans to release a pair of shoes or a collection of the normal practice in the big portals, as well as the National Forum of footwear, sneaker, as well as community Community Forum, the trend published, invited to circle the leader of the evaluation of expression, appreciation of shoes. Sometimes will please circle of influential blog on the new shoes. This is called the network first, and then only in a magazine advertising, while the new terminal at the shop selling shoes. Jiong
but shoes do not go to market this process. Even Zhou Xiaofan million
and feel Jiong big shoes to sell some more of a sudden. That was the end of the Olympic Games, sales are linked to several days to reflect stock market. Later, they summed up the reasons for that, Jiong In fact, shoes completely on its own network of virus transmission characteristics of the pop up. Like network viruses, like the proliferation of breeding their own, but this is the users to act as a virus.
tablets of the first seed virus has to find a trace. Baidu to open Google or enter Jiong Li Ning shoes , the most widely circulated online a paste Jiong Jiong people to wear shoes, really Jiong Li Ning, Bowen, together with a few different point of view photos. Friends act as a Jiong Li Ning shoes free of charge, propagandists , Jiong shoes on the Internet are becoming more and more speculation fire. Subsequently, the traditional media have been attracted and take the initiative to come asked, Jiong, the creative process of shoes.
viral marketing is the use of the word-of-mouth spread of the user. There are many well-known brands such as Apple Computer, Pepsi-Cola, Starbucks, and so have the use of word-of-mouth marketing in the rapidly growing and further expansion. As a result of this is the spread between the user's own initiative, so almost any cost. Li Ning, Jiong The same is true of shoes, which spread the cost of almost zero, record sales are Piaohong across the board. Li Ning succeeded in writing a word-of-mouth marketing myth.
However, there is no love for no reason at all, there is no reason to hate , it must be admitted, Li Ning Li Ning, founder of the company's Olympic Games in a fire that ignited the Olympic flame is not just there Li Ning brand of consumer concerns, Jiong, another shoe just in time to launch, is just Health, a burning up, not surprising.
alternative care
Starbucks in Seattle was only a very small enterprise, its success relies on the senses is the marketing. Apple is the same as other people are concerned about the PC, standard power, to join it in a smaller portable products designed to meet customer needs. The industry's marketing people who, in referring NIKE's marketing strategy all sighed and said: NIKE non-shoe sales, marketing, only emotion. By the same token
Jiong on the shoes seem to be convincing. Jiong, is more fact shoes so emotional in marketing, from a young age grew up watching cartoons, playing computer games, Internet love, concern is the trend of culture after 80 new generation of young people in general in common, Jiong shoes It is largely designed to win their emotional resonance, but also because the word was a lot of people use every day, to see Li Ning, Jiong shoes, there will be a kind of self-fashioning in the inside, as if this is what their plan , As their products or ideas. Perhaps just as
Zhou Xiaofan said, Jiong genuine designer shoes is hundreds of millions of Internet users, but he is sensitive to foresee this trend and to seize and copy the ideas of it.
Jiong big shoes to sell, but also shows a trend: business and is working to develop networks of popular culture Nuggets. This popular once caught, and often companies will bring great benefits stylish and effect. Sports shoes of a highly competitive industry, in the Chinese market in a very delicate Li Ning, Nike, the United States, Germany's Adidas sporting goods market, retaining its position as China's top two sales; and the same China as a sports brand The Anta, such as Pick has been seeking to develop the market.
Although the use of the Olympic Games torch lit Li Ning, Li Ning brand expanded its well-known, but the 20-year history of growth also in the minds of some people, the brand image of being cured, and the pursuit of a number of popular brands that people always feel a sense of fashion Not enough, not enough flow. The Sichuan Institute of Marketing Professor Li Wei, president of the view that the 'Jiong' character shoes, Li Ning is not the expression of the same old design, through innovation and change people's perception of Li Ning, and had a good head . Brbrbr However, a successful easy, continuous innovation of any enterprise, is a real challenging thing, Jiong popular as the depressing , swept through the Internet. Also believe that as depressing was later replaced by the words, the blocks will be replaced by a new Jiong. Internet pop culture itself, the life cycle determines there is a trend of time-sensitive, companies need to continuously innovate for a rainy day.